Introduction

PPC stands for Pay Per Click and is used in online advertising. PPC advertisements help the visitor to gain revenue each time a visitor clicks on the ads. With this course in your arsenal, you can easily master the science and art behind the paid marketing campaigns for your company. Once the course is completed, you know the tricks on how to improve the traffic to the website and improve the site rankings in terms of SERP’s. This course actually aims to improve the direct traffic to the website. With this internet tool, the advertisers pay the publisher when someone clicks an advertisement.

Course Details

This course helps the participants to gain mastery in the field of Pay Per Click and Paid search.

After completing the course, the participants will be able to:

•  Understand the nuances of pay per click advertising
•  Familiarize with auction model of paid search, ranking algorithms and post click activity
•  Understand the difference between multiple search engine and impact of paid campaign on the brand
•  Assess the marker shared by different search engine
•   Identify and measure the results of Pay Per click trends and make use of the pattern
•  Select the keywords that best match the advertising model
•  Identify different marketing campaigns and pricing model of PPC
•  How to develop paid advertisement content and landing pages
•  Understand how the PPC campaigns works by analyzing the market trends
•  Conduct research and track returns and clicks to make informed business decision.